NTW
Observance Dates: 2012
NTW
Activity Awards Competition
NTW
Activity Awards Competition Entry Form
NTW
Club Chairman Duties
Publicity
for NTW
Short
History of NTW
NTW
in Canada
Observance
of National Transportation Week
| United
States |
May
13 - May 19, 2012 |
| Canada |
May
29 - June 7, 2012 |
This
NTW Planning Kit is designed to provide you with ideas, guidelines
and suggestions for promoting National Transportation Week in
your community. Activities presented in this kit will serve
as a starter for your club’s local promotional plans.
Join
with us in observing the important contributions made by the
transportation industry worldwide.
2012 TCI National Chair - USA
Dominic Jengo
P.O. Box 948
Maywood, NJ 07607
2012 TCI National Chair - Canada
Terry Beek
Transportation Club of Moncton
P.O.
Box 1122
Moncton, New Brunswick, Canada
E1C 8P6
NTW
Activity Awards Competition Entry Form
To
enter your club in the NTW Activity Awards Competition, go to
the TCI Members Only
Area, click "Submit Club NTW Activity Awards Entry
Form"; then complete and submit your club's entry form.
NTW
Activity Awards Competition
Each
member club of Transportation Clubs International is encouraged
to submit an entry for the Activity Awards Competition.
There
is no entry fee. Your entry should be an NTW Activities
Report that consists of the following format and documentation.
Brevity is strongly encouraged. The report guidelines
follow:
1.
The report must be in an 8 ½"X 11" format.
2.
The report must be bound in a suitable binder.
3.
The report must include a brief description of the activities
to
be judged and be supported by a reasonable
number of
photographs.
4.
The report must be submitted no later than July 15,
2012.
eMail
questions (if any), then mail your club's completed report
to the appropriate NTW National
Chair,
as indicated below:
2012
TCI National Chair - USA
Dominic
Jengo
P.O. Box 948
Maywood, NJ 07607
2012 TCI National Chair - Canada
Terry Beek
Transportation Club of Moncton
P.O.
Box 1122
Moncton, New Brunswick, Canada
E1C 8P6
5.
If the report activities include news stories or radio and
television scripts, they should accompany
the report.
6.
Include all information that demonstrates the level of
participation and/or awareness achieved
by the activity.
7.
Specify the club, clubs or organizations that contributed to
the project’s success.
Judges
from the NTW Committee will select winners from each group.
Award winners will be notified in advance of the annual TCI
Education Congress and actual awards will be presented at the
Annual Congress in September. Entries will be returned
at the request and expense of the submitting club.
Judging
will be based on the following criteria:
The
range and scope of local events; the number of organizations
involved in planning your NTW.
•
Publicity in daily and weekly newspapers.
•
Publicity in magazines, including company publications or
newsletters, handouts and other printed material that
relates to
NTW.
•
Events planned in conjunction with educational institutions.
•
Logical organization of report (index the report; submit pictures
of events; include aids to substantiate activity).
•
Publicity on local television and radio.
•
Recognition from local or state governments (Proclamations from
Governors and Mayors).
NTW
Club Chair Duties
Designation
and Announcement of State/Province NTW Chairpersons
Announcement
to TCI Executive Director
Katie Dejonge of elected and/or appointed State NTW Chairpersons
is due by April 1, 2012.
Coordinate
all groups to assure maximum awareness of activities.
TCI was the originator and continues to be the primary force
behind National Transportation Week, there are many other transportation
groups that can also help in maximizing the awareness in your
state. Your first, and probably most important job, is to conduct
a meeting with a representative from each transportation organization
to discuss each group’s plan for activities during National
Transportation Week. This meeting should attain several things,
including:
Make
them feel that they are working together for a common goal.
Eliminate duplication of efforts by groups in the same city.
Exchange ideas to give everyone the benefit of successful activities.
Provide direction for the newcomers to National Transportation
Week.
Administration and Coordination of statewide activities and
contests:
In
some states it may be possible to coordinate some activities
during National Transportation Week on a statewide basis. You
should be prepared to offer some suggestions for these activities
at your coordinating meeting. Some possibilities are:
State-wide/province-wide
poster, slogan and/or essay contest
Train
ride across the state with stops in several of your
participating cities
Bus
trips from several cities to one transportation attraction in
the state
State/Province
transportation man and woman of the year contest
Relay
of the state proclamation across the state using various
modes of transportation for each part of the trip
Arrange
for a state proclamation and a time for signing by the Governor
You
would, of course, coordinate any of these activities on a statewide
basis to assure maximum exposure and public awareness.
State/Province
NTW Proclamations
The
most important function that you have is arranging for the issuance
of a state proclamation. Most states have been issuing yearly
proclamations and should be able to use past proclamations for
ideas and formats. This will usually be handled by the Governor’s
office, but remember that government agencies need plenty of
lead time so make your first contact during January.
Additionally,
you should encourage and promote a public signing by the Governor.
This will attract attention from the media and provide additional
publicity for National Transportation Week. Governors sign hundreds
of proclamations yearly and obviously their time schedules do
not allow for many public signings, so you might just want to
try something unique to create added interest. For instance,
a relay of the proclamation across the state with the final
leg and delivery made by a hot air balloon at the capital or
ride on horseback, etc., etc.
Regardless
of the type of signing of the proclamation, be sure to get a
definite time so that you and all of your local chair people
can be present with your own photographer to get pictures for
use with the various media across your state.
Photos
of events held during National Transportation Week (particularly
the proclamation signing) should also be sent to national media
such as "Traffic World" "Handling & Shipping"
etc., and other Transportation magazines.
Involvement of transportation business leaders.
Too
often, on both local and state basis, we involve only transportation
people in our National Transportation Week activities. As State
Chairperson, you should attempt to involve some of the business
leaders of your state. Obviously, transportation is very important
to them and they could do a great deal within their own organizations
to make their employees aware of the importance of transportation
during National Transportation Week.
Report on National Transportation Week Activities.
The
observance of National Transportation Week is a building process.
Following each year’s activities, the State Chairperson
is encouraged to submit a report on activities to the National
Chairperson of National Transportation Week. In this way your
successes are made known throughout, and plans and activities
are shared for future observations. Individual cities and clubs
are requested to record their activities with a scrapbook which
is then entered into National Transportation Week competition
at the Annual Symposium where awards and recognition are made.
National Transportation Week Planning Kit. As mentioned earlier,
you will receive this kit from headquarters. Review and refer
to this package it contains a wealth of information.
Publicity
for National
Transportation Week
Publicity
is the key to effectively promoting National Transportation
Week. The more people you reach with the NTW message, the more
general awareness will be created. What follows are just a few
of the possible methods for disseminating the NTW story.
Note:
Be sure to consult the Public Relations professionals within
your own company or club membership for detailed information
about how best to achieve the publicity you desire.
Broadcast
Publicity
Set up radio and television interviews for industry representatives
to speak on newsworthy transportation topics that affect all
citizens.
Submit public service announcements (see samples included in
this planning kit) to local radio and television station Program
Directors.
Newspaper
Publicity
Develop topical news articles devoted to transportation topics
for submissions to local City Editors. Remember, keep them newsworthy!
Create and run advertising in support of NTW awareness.
Industry/Company
Publications
Develop
transportation related articles in company and trade publications.
Governmental
Proclamations
Seek
proclamations in support of NTW from elected local, state and
federal representatives.
Career
Counseling Seminars
Establish
career counseling programs for high school, community college
and university students. This type of program may be newsworthy
enough to earn media coverage.
Speakers
Bureau
Develop
a cadre of speakers able to make interesting and informative
presentations to local school, civic and service organizations.
Displays,
Exhibits and Plant Tours
Develop
both large and small industry-related displays that can be displayed
in a variety of locations such as a school, bank, or civic center.
Local
Events
Tie
NTW activities to ongoing local events such as parades.
Sporting
Events
Sponsor
a sporting event such as a 10K or marathon race, golf or tennis
tournament, or celebrity baseball, basketball or football game.
Scholarship
and Other Awards
Create
a scholarship or other award program in the name of your club.
Transportation
Related Demonstrations
Arrange
to put on transportation related demonstrations such as military,
fire, police or medical rescue.
Essay,
Slogan and Poster Contests
Contact
schools, churches and youth organizations announcing and describing
contests for the development of slogans, posters and essays
relating to the NTW theme or other pertinent transportation
subjects.
Suggested Essay Contest Rules
A
variety of appropriate prizes should be arranged for contestants.
Contestants should create an original 200 word, typewritten,
double-spaced essay relating to the NTW theme- Transportation:
America’s Lifeline. Each essay should have the name of
the author, address, grade, school name and address, and the
name of the principle and teacher. Close contest before May
1. Have the essays sent to your local club for judging. Inform
winners and appropriate officials regarding the time and place
that awards will be made.
Suggested Slogan Contest Rules
Once
prizes have been arranged have students develop a slogan that
describes the importance of transportation, such as the current
NTW slogan- Transportation: America’s Lifeline. The line
should not exceed twenty words. Close the contest by May 1.
Have slogan entries sent to your club for judging. All entries
should include author’s name, address, grade, school name
and address, the name of the principal and teacher. Inform winners
and officials regarding the time and place that awards will
be made.
Suggested
Poster Contest Rules
Arrange
prizes in advance. Have contestants create a poster that depicts
the various types of transportation vital to our society; or,
develop a poster that ties visual elements with a transportation
related to them (ie. Transportation: America’s Lifeline).
The posters may be in any media form, crayon, colored pencil,
ink, water color, tempera paint, or collage using art or photography
from magazines or newspapers. Posters need not be large. Recommended
sizes are 81/2"x11" or 11"x15". Close the
contest by May 1. Have all posters sent to your local club address
for judging. All posters should be clearly labeled with all
appropriate name and address information on the back.
FOR
IMMEDIATE RELEASE
The
week of [ insert date ] has been proclaimed National
Transportation Week, to honor the transportation industry and
the more than 10 million men and women involved in keeping our
nation’s planes, trains, trucks, and buses running year-round.
As
an integral part of this national celebration, [ insert name
of local organization ], a member of Transportation Clubs
International, will conduct a variety of activities to promote
awareness of the vital role transportation plays in the lives
of all citizens.
These
activities will include [ list and briefly describe all activities
that will be conducted ].
For
complete information contact: [ insert name of club official,
phone and address ].
Public
Service Announcement for use during National Transportation
Week
May
13 - May 19, 2012 (U.S.
and Mexico)
May
29 - June 7, 2012 (Canada)
30
SECONDS
ANNOUNCER:
This
is National Transportation Week, proclaimed by President Bush
to honor our transportation industry and the more than 10 million
men and women who work for railroads .. airlines .. steamship
lines .. trucking companies and other related companies to keep
consumer goods available to the public. Services performed by
this great industry are essential to our daily lives and vital
to our economy. Station (call letters) invites you to join in
saluting the transportation industry and its employees throughout
the nation during National Transportation Week.
Public
Service Announcement
for use during National Transportation Week
NATIONAL
TRANSPORTATION WEEK
May
13 - May 19, 2012 (U.S.
and Mexico)
May
29 - June 7, 2012 (Canada)
15
SECONDS
ANNOUNCER:
The
week of [ insert dates )
has been proclaimed as National Transportation Week in recognition
of the vital role that transportation plays in our daily lives.
Station (call letters) joins in this salute to the transportation
industry and its employees.
Publicity
is the key to effectively promoting National Transportation
Week. The more people you reach with the NTW message, the more
general awareness will be created.
History
of NTW
If
you need one, get a history
of NTW for your publicity plans.
National
Transportation Week in Canada
National
Transportation Week (NTW) celebrates the thousands of Canadian
workers in the transportation industry and recognizes their
vital role in promoting Canada's economic development. Throughout
Canada's history, these individuals have enabled the growth
of industry and communication, promoting a sense of unity within
our expansive country. Read
more...
Terry
Beeks
NTW National Chair, Canada
