Transportation Clubs International


	NTW Observance Dates: 2007 Activity Awards Competition Activity Awards Competition Entry Form Club Chairman Duties Publicity for NTW Short History of NTW NTW in Canada Observance of National Transportation Week United States: May 13 - May 20, 2007 Canada: May 30 - June 8, 2007 Mexico: May 13 - May 20, 2007 An NTW Planning Kit is designed to provide you with ideas, guidelines and suggestions for promoting National Transportation Week in your community. Activities presented in this kit will serve as a starter for your club’s local promotional plans. Join with us in celebrating the important contributions made by the transportation industry worldwide. Transportation Clubs International P. O. Box 2223 Ocean Shores, WA 98569 1-877-858-8627 National Chair - USA Lory Tauber-Don National Chair - Canada Terry Beek National Chair - Mexico TBA Activity Awards Competition Each member club of Transportation Clubs International is encouraged to submit an entry for the Activity Awards Competition. There is no entry fee. Your entry should be an NTW Activities Report that consists of the following format and documentation. Brevity is strongly encouraged. Here are the report guidelines: 1. The report must be in an 8 ½"X 11" format. 2. The report should be bound in a suitable binder. 3. The report must include a brief description of the activities to be judged and be supported by a reasonable number of photographs. 4. The report must be submitted no later than July 15, 2007. 5. If the report activities include news stories or radio and television scripts, they should accompany the report. 6. Include all information that demonstrates the level of participation and/or awareness achieved by the activity. 7. Specify the club, clubs or organizations that contributed to the project’s success. Judges from the NTW Committee will select winners from each group. Award winners will be notified in advance of the annual Education Congress. Awards will be presented at the Annual Congress. Entries will be returned at the request and expense of the submitting club. Judging will be based on the following criteria: The range and scope of local events; the number of organizations involved in planning your NTW. • Publicity in daily and weekly newspapers. • Publicity in magazines, including company publications or newsletters, handouts and other printed material that relates to NTW. • Events planned in conjunction with educational institutions. • Logical organization of report (index the report; submit pictures of events; include aids to substantiate activity). • Publicity on local television and radio. • Recognition from local or state governments (Proclamations from Governors and Mayors). Activity Awards Competition Entry Form To enter your club in the Activity Awards Competition, go to the TCI Members Only Area to submit your entry form. NTW Club Chair Duties Coordinate all groups to assure maximum awareness of activities. TCI was the originator and continues to be the primary force behind National Transportation Week, there are many other transportation groups that can also help in maximizing the awareness in your state. Your first, and probably most important job, is to conduct a meeting with a representative from each transportation organization to discuss each group’s plan for activities during National Transportation Week. This meeting should attain several things, including: Make them feel that they are working together for a common goal. Eliminate duplication of efforts by groups in the same city. Exchange ideas to give everyone the benefit of successful activities. Provide direction for the newcomers to National Transportation Week. Administration and Coordination of statewide activities and contests: In some states it may be possible to coordinate some activities during National Transportation Week on a statewide basis. You should be prepared to offer some suggestions for these activities at your coordinating meeting. Some possibilities are: Statewide poster, slogan and/or essay contest Train ride across the state with stops in several of your participating cities Bus trips from several cities to one transportation attraction in the state State transportation man and woman of the year contest Relay of the state proclamation across the state using various modes of transportation for each part of the trip Arrange for a state proclamation and a time for signing by the Governor You would, of course, coordinate any of these activities on a statewide basis to assure maximum exposure and public awareness. The most important function that you have is arranging for the issuance of a state proclamation. Most states have been issuing yearly proclamations and should be able to use past proclamations for ideas and formats. This will usually be handled by the Governor’s office, but remember that government agencies need plenty of lead time so make your first contact during January. Additionally, you should encourage and promote a public signing by the Governor. This will attract attention from the media and provide additional publicity for National Transportation Week. Governors sign hundreds of proclamations yearly and obviously their time schedules do not allow for many public signings, so you might just want to try something unique to create added interest. For instance, a relay of the proclamation across the state with the final leg and delivery made by a hot air balloon at the capital or ride on horseback, etc., etc. Regardless of the type of signing of the proclamation, be sure to get a definite time so that you and all of your local chair people can be present with your own photographer to get pictures for use with the various media across your state. Photos of events held during National Transportation Week (particularly the proclamation signing) should also be sent to national media such as "Traffic World" "Handling & Shipping" etc., and other Transportation magazines. Involvement of transportation business leaders. Too often, on both local and state basis, we involve only transportation people in our National Transportation Week activities. As State Chairperson, you should attempt to involve some of the business leaders of your state. Obviously, transportation is very important to them and they could do a great deal within their own organizations to make their employees aware of the importance of transportation during National Transportation Week. Report on National Transportation Week Activities. The observance of National Transportation Week is a building process. Following each year’s activities, the State Chairperson is encouraged to submit a report on activities to the National Chairperson of National Transportation Week. In this way your successes are made known throughout, and plans and activities are shared for future observations. Individual cities and clubs are requested to record their activities with a scrapbook which is then entered into National Transportation Week competition at the Annual Symposium where awards and recognition are made. National Transportation Week Planning Kit. As mentioned earlier, you will receive this kit from headquarters. Review and refer to this package it contains a wealth of information. Publicity for NTW National Transportation Week Publicity is the key to effectively promoting National Transportation Week. The more people you reach with the NTW message, the more general awareness will be created. What follows are just a few of the possible methods for disseminating the NTW story. Note: Be sure to consult the Public Relations professionals within your own company or club membership for detailed information about how best to achieve the publicity you desire. Broadcast Publicity Set up radio and television interviews for industry representatives to speak on newsworthy transportation topics that affect all citizens. Submit public service announcements (see samples included in this planning kit) to local radio and television station Program Directors. Newspaper Publicity Develop topical news articles devoted to transportation topics for submissions to local City Editors. Remember, keep them newsworthy! Create and run advertising in support of NTW awareness. Industry/Company Publications Develop transportation related articles in company and trade publications. Governmental Proclamations Seek proclamations in support of NTW from elected local, state and federal representatives. Career Counseling Seminars Establish career counseling programs for high school, community college and university students. This type of program may be newsworthy enough to earn media coverage. Speakers Bureau Develop a cadre of speakers able to make interesting and informative presentations to local school, civic and service organizations. Displays, Exhibits and Plant Tours Develop both large and small industry-related displays that can be displayed in a variety of locations such as a school, bank, or civic center. Local Events Tie NTW activities to ongoing local events such as parades. Sporting Events Sponsor a sporting event such as a 10K or marathon race, golf or tennis tournament, or celebrity baseball, basketball or football game. Scholarship and Other Awards Create a scholarship or other award program in the name of your club. Transportation Related Demonstrations Arrange to put on transportation related demonstrations such as military, fire, police or medical rescue. Essay, Slogan and Poster Contests Contact schools, churches and youth organizations announcing and describing contests for the development of slogans, posters and essays relating to the NTW theme or other pertinent transportation subjects. Suggested Essay Contest Rules A variety of appropriate prizes should be arranged for contestants. Contestants should create an original 200 word, typewritten, double-spaced essay relating to the NTW theme- Transportation: America’s Lifeline. Each essay should have the name of the author, address, grade, school name and address, and the name of the principle and teacher. Close contest before May 1. Have the essays sent to your local club for judging. Inform winners and appropriate officials regarding the time and place that awards will be made. Suggested Slogan Contest Rules Once prizes have been arranged have students develop a slogan that describes the importance of transportation, such as the current NTW slogan- Transportation: America’s Lifeline. The line should not exceed twenty words. Close the contest by May 1. Have slogan entries sent to your club for judging. All entries should include author’s name, address, grade, school name and address, the name of the principal and teacher. Inform winners and officials regarding the time and place that awards will be made. Suggested Poster Contest Rules Arrange prizes in advance. Have contestants create a poster that depicts the various types of transportation vital to our society; or, develop a poster that ties visual elements with a transportation related to them (ie. Transportation: America’s Lifeline). The posters may be in any media form, crayon, colored pencil, ink, water color, tempera paint, or collage using art or photography from magazines or newspapers. Posters need not be large. Recommended sizes are 81/2"x11" or 11"x15". Close the contest by May 1. Have all posters sent to your local club address for judging. All posters should be clearly labeled with all appropriate name and address information on the back. FOR IMMEDIATE RELEASE President Bush has proclaimed the week of (date) National Transportation Week, to honor both the transportation industry and the more than 10 million men and women involved in keeping our nation’s planes, trains, trucks, and buses running year-round. As an integral part of this national celebration, (name of local organization), a member of Transportation Clubs International, will conduct a variety of activities to promote awareness of the vital role transportation plays in the lives of all citizens. These activities will include (list and briefly describe all activities that will be conducted). For complete information contact: (name of club official, phone and address). Public Service Announcement for use during National Transportation Week May 13 - May 20, 2007 (U.S. & Mexico) May 30 - June 8, 2007 (Canada) 30 SECONDS ANNOUNCER: This is National Transportation Week, proclaimed by President Bush to honor our transportation industry and the more than 10 million men and women who work for railroads .. airlines .. steamship lines .. trucking companies and other related companies to keep consumer goods available for the public. Services performed by this great industry are essential to our daily lives and vital to our economy. Station (call letters) invites you to join in saluting the transportation industry and its employees throughout the nation during National Transportation Week. Public Service Announcement for use during National Transportation Week NATIONAL TRANSPORTATION WEEK May 13 - May 20, 2007 (U.S. & Mexico) May 30 - June 8, 2007 (Canada) 15 SECONDS ANNOUNCER: President Bush has proclaimed the week of (Dates) as National Transportation Week in recognition of the vital role that transportation plays in our daily lives. Station (call letters) joins in this salute to the transportation industry and its employees. Publicity is the key to effectively promoting National Transportation Week. The more people you reach with the NTW message, the more general awareness will be created. History of NTW If you need one, get a history of NTW for your publicity plans. National Transportation Week in Canada National Transportation Week (NTW) celebrates the thousands of Canadian workers in the transportation industry and recognizes their vital role in promoting Canada's economic development. Throughout Canada's history, these individuals have enabled the growth of industry and communication, promoting a sense of unity within our expansive country. Read more... NTW Chairperson Lory Tauber-Don